We provide advice on various regulations related to BtoC businesses and provide support in the overall consumer-related matters, including crisis response such as response to administrative investigations by the Consumer Affairs Agency and injunction requests by consumer groups, based on our extensive experience and cross-sectional, specialized knowledge.
- Transaction regulations
BtoC businesses, which transact with consumers, are subject to rules for consumer protection. In particular, since this is an area where cross-sectional consideration across multiple laws (including Consumer Contract Act, Act on Specified Commercial Transactions, and Installment Sales Act) are required and laws are being revised frequently, it is essential to have an accurate understanding of the overall regulatory picture and to follow up on the latest information.
- Labeling regulations
- The importance of advertisement and marketing strategies cannot emphasize more. At the same time, since advertisements and labeling are important information for general consumers to select products, the Act against Unjustifiable Premiums and Misleading Representations and other multiple laws (e.g., Pharmaceutical and Medical Device Act, Health Promotion Act, and Food Labeling Act) prohibit improper labeling.
In addition, as the introduction of surcharge system strengthened the Act’s enforcement and consumers become more aware of the problem, and also as more cases are investigated and pointed out by the Consumer Affairs Agency, prefectures, and consumer groups, companies are required to have a comprehensive strategy for various regulations and a crisis management in the event of a violation.
Our attorneys well versed in the latest practices provide concrete and practical advice based on their professional knowledge and extensive experience, from the planning stage of advertisement and marketing to handling investigations by the Consumer Affairs Agency and other authorities.
- Safety regulations
- The Product Liability Act stipulates liability for damages when a "defect" (design defect, manufacturing defect and defect in instruction/warning) in a product causes death, bodily injury or other damages. It is an inevitable and important issue for manufacturers to examine whether there is any "defect" from the product development stage to prevent accidents. It is an important issue for manufacturers to prevent accidents from occurring. If a serious accident were to occur, a series of responses to the accident, from reporting to recalling the product in accordance with the Consumer Product Safety Act, is an issue that greatly affects the social reputation of the manufacturer.
Our attorneys have extensive experience in handling these matters and are well versed in the latest practices, providing specific and practical advice.